Market Research

Through extensive market research with women and their OB/GYNs we found:

• There is a sizeable population of women for whom vaginal laxity is a concern and who also feel it affects their sexual satisfaction.
• Women generally don’t talk to their OB/GYNs about vaginal laxity or changes in sexual function post vaginal childbirth. Many stated they were embarrassed or uncomfortable to have these discussions, or felt they would be dismissed or misunderstood by their doctors if they did bring it up.
• Physicians generally don’t talk about vaginal laxity with their patients for several reasons, including not feeling adequately trained to discuss these issues, not having treatment solutions to offer, and not having sufficient time.
• OB/GYNs believe vaginal laxity is under-reported by their patients. But, among those patients who do talk about physical changes post childbirth, vaginal laxity is the number one change mentioned.
• When physicians were asked about treatment solutions they offer to patients who report vaginal laxity, most responded that they recommend Kegel exercises. When patients were asked if they thought these exercises were effective, most felt they were not.
• In a survey of over 500 OB/GYNs, 84% said they were interested in offering the procedure when it is available to them.