Privacy Notice


Effective Date: May 25, 2018


Welcome to the Viveve, Inc. (“Viveve”) web site at (the “Site”). Viveve values your privacy and the privacy of our other customers and visitors of the Site (referred to individually as “User” and collectively as “Users”).

This Privacy Notice describes what information we gather from you, how we use and disclose that information, and what we do to protect it. By using the Site, you expressly consent to the information handling practices described in this notice.

This Privacy Notice is incorporated into and is subject to the Viveve Terms of Use. Your use of the Site and any personal information you provide on the Site are subject to the terms of this Privacy Notice and Viveve’s Terms of Use.

The Information Viveve Collects:

  • User-provided Information: Viveve collects what is generally called “personally identifiable” information (such as your name, email address, postal mailing address, home/mobile telephone number, fax number, credit card number and billing information) when using the Site. For example, if you use the Site to contact Viveve, we will ask for your email address so that we can respond to you. If you complete our contact page to receive promotional information, we will collect your name, email address, phone number, address and affiliation.

The provision of information is sometimes required by law. At other times, it is the result of a contractual requirement.  You may be required to provide information, for example in a case where we sign a contract with you, and the non-provision of information could, in certain circumstances, prevent a transaction from concluding.

Cookies and Automatically Collected Information:

  • When you visit the Site, we send one or more cookies – small text files containing a string of alphanumeric characters – to your computer. Viveve uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your cookie settings.
    • When you visit the Site, we automatically record certain information from your web browser by using different types of technology, including “clear gifs” or “web beacons.” This “automatically collected” information may include Internet Protocol address (“IP Address”), web browser type, the web pages or sites that you visit just before or just after the Site, the pages you view on the Site, and the dates and times that you visit the Site.

The Way Viveve Uses Information:

  • Viveve uses the information you provide or that we collect to operate, maintain, enhance, and provide all of the features and information found on the Site. We will use your email address, without further consent, for administrative purposes, for customer service purposes, to address intellectual property infringement, rights of privacy, or defamation issues.
    • Viveve uses all of the information that we collect to understand and analyze the usage trends and preferences of our Users, to improve the way the Site works and looks, and to create new features and functionality.
    • Viveve may use “automatically collected” information and “cookies” information to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Site; and (b) monitor aggregate site usage metrics such as total number of visitors and pages viewed.
    • Viveve will not use your email address or other personally identifiable information to send promotional messages unless you have opted in or otherwise requested that Viveve contact you about the Viveve products and services or other information. For example, if you complete the form on the “Contact Us” page of the Site, Viveve may use your name, email address, phone number and address to provide you with marketing materials and promotional information regarding Viveve’s products.

We do not use automatic decision-making or engage in profiling.

Where we intend to process your personal data for a purpose other than the purpose for which it was collected, we will provide you with information regarding the purpose for the processing, as well as other relevant information, prior to processing your personal data for the new purpose.

When Viveve Discloses Information:

  • Viveve does not share your personally identifiable information with other organizations for their marketing or promotional uses without your express consent.
    • Viveve discloses automatically collected and other aggregate non-personally-identifiable information with interested third parties to assist such parties in understanding the usage, viewing, and demographic patterns for certain programs, content, services, advertisements, promotions, and/or functionality on the Site.
    • Viveve works with some authorized service providers to provide website hosting and maintenance as well as other services for us. Viveve requires these services providers to safeguard personally identifiable information you provide to us. To the extent it is necessary for these services providers to complete their contractual obligations to Viveve; these third parties may have access to or process your personally identifiable information. Viveve generally limits their use of your personally identifiable information to the purpose for which it was shared.
    • Viveve may also disclose User information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, judicial or other government subpoena, or warrant. In some cases, we may make such disclosures without first providing notice to Users.
    • Viveve also reserves the right to disclose User information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect Viveve from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Site; or to protect the rights, property, or personal safety of Viveve, our Users, or others.

Your Choices:

You may, of course, decline to share your personally-identifiable information with Viveve, in which case Viveve will not be able to provide to you some of the features and functionality found on the Site.

Children’s Privacy:

Protecting the privacy of young children is especially important. For that reason, Viveve does not knowingly collect or maintain personally identifiable information on Site from persons under 18 years-of-age, and no part of Site is directed to persons under 18. IF YOU ARE UNDER 18 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS THE SITE AT ANY TIME OR IN ANY MANNER. If Viveve learns that personally-identifiable information of persons less than 18-years-of-age has been collected by Viveve without verifiable parental consent, then Viveve will take the appropriate steps to delete this information.

Data Security:

Viveve uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Viveve, and you do so at your own risk. Once we receive your transmission of information, Viveve makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If Viveve learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Viveve may post a notice on the Site if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach you should notify us at.

International Visitors:

This section applies to those that visit our Site from the European Economic Area or Switzerland.

  • Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you that you have requested.  We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law.  We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for direct marketing purposes and this interest/these interests is/are not overridden by your data protection rights.  Where we process your personal data for this purpose, our legitimate interest is to improve our services and secure our Site.

If the processing of personal data is necessary and there is no statutory basis for such processing, we will ask for your consent to process your personal data.  You have the right to withdraw your consent to processing of personal data at any time.

If you wish to exercise the right to withdraw consent, contact us via the “Viveve Data Management” section of our website.

  • Transfers of Personal Data

Please be aware that the personal data we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction, where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store personal data in the United States.

  • Your Rights

You have a right to the following:

  • To request access to the personal data we hold about you;
  • To request that we rectify or erase your personal data;
  • To request that we restrict or block the processing of your personal data;
  • Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
  • Where we previously obtained your consent, to withdraw consent to processing your personal data.

To exercise these rights, contact us using the “Viveve Data Management” section of our website.  Please be aware that Viveve may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

Additionally, you have the right to lodge a complaint against us.  To do so, contact the supervisory authority in your country of residence.


We will process and store your information only for the period necessary to achieve the purpose of the storage, or as permitted by law.  The criteria used to determine the period of storage of information is the respective statutory retention period or one calendar year.  After expiration of that period, the corresponding information is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract or the initiation of a contract.

Links to Other Web Sites:

This Site may contain links or reference to other web sites to which this Privacy Notice does not apply. We encourage you to read the privacy notice of every web site you visit.

In the Event of Merger or Sale:

In the event that Viveve is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from Users as part of such merger, acquisition, sale, or other change of control.

Changes and Updates to this Privacy Notice:

This Privacy Notice may be revised periodically without further notice to you and this will be reflected by a “last modified” date below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received that personal information. Your continued use of the Site constitutes your agreement to this Privacy Notice and any future revisions.

For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing such revisions with respect to such information.

Viveve Contact Information:

Please contact Viveve, in our role as data controller, with any questions or comments about this Privacy Notice, your personal information, our third-party disclosure practices, or your consent choices at: Viveve, Inc. 345 Inverness Drive South, Building B Suite 250, Englewood, CO 80112. Phone: 720.696.8100. Fax: 720.696.8199. Email: [email protected]

To contact our Data Protection Officer, please contact:

[email protected] or submit an inquiry through the “Viveve Data Management” section of our website.


Date Last Modified:

• This Privacy Notice was last modified on May 31st, 2018.